Over the Next Hill Fitness
Welcome! We all know, as we age, it’s harder to put ourselves first and get in enough fitness, flexibility, and nutrition. Maybe you’re new to formatted exercise, maybe we need to push to the next level or set some goals. Perhaps you’ve always wanted to run a 5K, a marathon, or even an ULTRA marathon. This podcast is designed to get you moving and headed towards those goals. You’ll have opportunities for general coaching during each episode or you may contact me for personal coaching afterward. Are you ready to get over this next hill in life? Let’s get started.
Over the Next Hill Fitness
S4 Ep 13 Fixing The Inactivity Pandemic In Kids with Jim Baugh
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Kids are surrounded by sports, fitness content, and devices yet many still do not learn the basic skills to run, jump, balance, throw, and play with confidence. That gap is bigger than it looks, and it is fueling what my guest Jim Baugh calls the “inactivity pandemic” a quiet crisis affecting kids’ physical health, mental health, and long-term habits.
Jim has spent years building Fit America and partnering with schools, and he shares what changed from when we were growing up: daily physical education fades to a few days a week, recess gets cut, PE class sizes balloon, and outdoor neighborhood play nearly disappears. Meanwhile, youth sports often reward the already-skilled and leave the average kid behind. We dig into the hard statistic that about 70% of kids drop out of sports by age 13, and why “not good enough” and “not having fun” are usually symptoms of the same thing: kids never got a fair chance to learn the fundamentals.
We also get practical about solutions. Jim walks me through Fit Kids Academy, a new video-based program where kids teach kids through short demos and repeats, using music and visuals that match how children actually learn today. It is built to work in schools, homes, homeschools, camps, clubs, and community groups, with quick “brain breaks,” exercise sessions, and learn-to-play sport skills designed to build confidence, not create superstars. If you care about child fitness, physical literacy, PE support, and the link between movement and mental health, you will leave with clear next steps and helpful links to explore.
Check the show notes for all resources, then subscribe, share this with a parent or teacher, and leave a review so more people can find it.
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Welcome And Listener Support
SPEAKER_02Welcome back to Over the Next Tale Fitness Podcast. I'm Carla Coffee, your coach and host for today's program. I want to thank everyone who has been sharing and rating the program. Thank you so much for giving me five stars. And if you haven't yet, if you could just do that real quick, I would really appreciate that. It really helps me get seen and everybody's story can get heard. And I know that that's what you want, is especially if you have been on the podcast, you definitely want others to hear your story. I want to thank everyone who has been buying me a cup of coffee. Friends, there's a link in my show notes where you can buy me a cup of coffee because, as you know, I am a coffee drinker. Um, and then that comes right to me. Uh thank you, Carol, again, who has got like a standing appointment with her checkbook or something, giving me coffee all the time. So I appreciate that. And you can uh follow me on the socials. And if you need to email me to reach out to me, if you have questions about fitness, about anything, Carla at coffeecrew coaching.com will reach me. There's also a button in the show notes where you can directly ask me a question. The problem is I can't answer you there. So if you need an answer back, you'll have to give me your email in there. And today we're going to be talking to Jim Ball about this brand new program that he's come up with to help get everybody moving at a young age. So I hope you'll enjoy it. There'll be uh links to all of his things in the show notes as well. So don't try to remember the little links that he tells us about. And I'll look forward to seeing you at the end. Welcome to the show, Jim. It's great to have you here.
SPEAKER_01Great to be here. Thank you.
SPEAKER_02So, Jim, uh, tell my audience about what you do and how long you have been in your profession.
Why Kids Are Moving Less
SPEAKER_00Well, I've been on this mission for many years of trying to improve the physical and mental health of children throughout the country. Uh, it actually started back when I was president of Wilson Sporting Goods. Um, I realized we had a real problem with kids. Uh I was so busy with running the company that I couldn't devote the time to it. But about 15 years ago, I started a charity called Fit America, that's P-H-I-T America, uh, with the whole purpose of trying to help all kids in America, not just the elite athletes, but to keep these kids more active, fit, and healthy to improve their physical and mental health. Because there's a pandemic in our country, actually, it's a worldwide pandemic that nobody really talks about. It's called the inactivity pandemic. And I've been focused on this for 15 years, working on different formulas to fix it. And I really think we have something that's so magical that can go any place in our country and actually around the world to be able to fix this problem.
SPEAKER_02So how is it different from like when you and I were kids, as far as activity goes, to what you're finding in your study today?
SPEAKER_00Well, as when I was growing up, when you were growing up, uh we have there were two ways that we, and I did this research when I was president of Wilson. I want to find out where do kids learn physical activity skills? And there was one place that was in the family where mom and dads would say, hey, let's go out and throw, catch, run, jump. They would teach you things in the family. That was one place. And the second place was in the schools where we had daily physical education five days a week. And what's happened over the last 20, 30 years is physical education has declined dramatically. It's down to one to three days a week. Uh class sizes have grown from 30 to some schools. I was just in Texas, they have the class sizes there for physical education of 150 kids in a class. So, how do you get a movie? How do you teach them any skills? It's impossible. So the dynamics of physical education has changed dramatically. It's cut out recesses in schools as well. And the other place is in the family. Well, you think about how much play do you see in communities, in families anymore? No, the kids are sitting at home, and if the kids are moving, it's usually in a traveling team that's expensive, or they take the skilled players, and the average kid in America has been left behind. So as a result, kids have gotten more and more sedentary because the system between schools and at home has let down our children, and we have done nothing really to focus on the average kid. There's tremendous money that goes into creating superstar athletes because that's where the money is. But for the average kid, we have a pandemic that's really affected their health, and we can all see it in their physical built, but there's generations of kids that are growing up that can't run, can't jump, can't stand on one leg, just are not physically moving, so their bone development's not there, their muscle development's not there. So I looked at this on after coming out of a sports industry was driven by serious players and consumers. I said, there's a problem for our country that I have to fix, and that's what I'm dedicated to doing.
SPEAKER_02So how does um your fit, the P-H-I-T, correct, is how you spell it. How is that helping um bridge that that pandemic?
SPEAKER_00Well, when I started Fit America, like yeah, you're right, it's Fit America, fitamerica.org, phitamerica.org. When I started this, we focused only on the schools. So we went back to schools and we built school programs with physical activity programs. We had to play tennis, played golf, played pickleball. We have an amped program which was running, and we got into the schools. We topped over a million kids. It was about a year ago, I said to myself, we gotta accelerate our impact. So I said, What can we do to really change behavior of children? So first thing I did is I did a little research, and I found out that kids were addicted to these devices, but especially to video. And one of the reasons why they're addicted to video is because they learn more through a video. We did the research has been done. Kids retain 95% of what they see in video. You give them scripts or text, it's a 10% retention rate. So they're absorbed by it. And by the way, we're all absorbed by it. We have a toilet problem. Guess what we do? We go on YouTube and say, how do I fix this? We don't sit there and read manuals anymore. So I look at that research and I said, Well, what are we doing as far as educating kids on skills of fitness and sport? The average kids, what are we doing? And there was nothing out there. For the series player, there was, the series athletes. So I just thought, all right, why don't we think about a uh a portfolio of videos that are geared toward the average kids? And we developed what we're calling now Fit Kids Academy. That's P-H-I-T KidsAcademy and.org is where this content is now. We just launched it this past week. And this selection of 25 learn to play and exercise videos gives the average kids all the skills and the movements to be able to learn any of 14 different sports, and we have 11 exercise videos. So we are hyper-focused on the average kids, and we some of the cues keys here is that we have videos that are kids teaching kids. It's not you and me. It's we're using kids that are skilled to teach the kids, and then
PE Decline And Home Life Changes
SPEAKER_00on top of that, we're using emojis, we're using uh music, and we're using avatars, what kids love. So this is a portfolio that can be given to kids, and we're initially it's all about all it goes in the schools, but the beauty of what we're doing with Fit Kids Academy, it can go any place. It can go right into homes. It can go in the homeschools. They have no physical education in homeschool. We have the first physical education curriculum for homeschools. So this is a magical approach, and it's very inexpensive what we're offering for subscriptions for this to be able to go to homes, homeschools, schools, camps, clubs, churches, any way they get kids active, all they need is a place they can reject on a screen and everything's controlled through that.
SPEAKER_02That is so perfect because um, as a parent, maybe I don't know the a particular sport, but I want to at least introduce that, you know, or even in the schools, if they, you know, the the gym teacher, and I guess that's what they're still called, um, doesn't know the sports anymore, right? I don't know what you know they know. So they can um put that out there too for the kids and then everybody play it or whatever. Is that kind of the idea that you have?
SPEAKER_00Well, let's talk about the different environments. That's in schools, you got PE teachers that may know basketball or football or exercises, but they can't be an expert in all these sports. But by the fact that we've taken experts that have trained real kids, these real kids on our fit kids is what we call them, demonstrate. Then a teacher can be an expert in all these sports through the videos. So we're giving a teacher a curriculum so they can look like an expert in every sport, and they turn out to be more motivators, facilitators. So if they need to see a kid that needs some help, they work with them because it starts off with 15 seconds of demonstration, and then we have between 20 and 40 seconds of repeat. So the kids repeat it in the class. In the homes, yeah, you might have a parent that knows how to play tennis or play golf or whatever it is, but they don't know all these sports. So again, we have experts that are in all these videos that teach kids that so they can do it right in the home and get a really good introduction. Now we're not creating superstar athletes, we're just giving kids the skills to have more confidence because there's a major problem in the evolution of sports. When you talk to approximately 100 kids that are playing sports, at age 13, we lose 70%. So if there were 100 kids, there's down to 30 kids that are playing. And the research shows one, they weren't good enough, and two, they weren't having fun. Well, if you don't learn the sport properly, you can't have fun with it. And if fun is the whole key to this, and being continually want to play. So that's a sport angle, and then we got the exercise angle, which are good for any kid in any environment, whether they're playing sports or just tend to be sedentary. And to me, one of the big markets here for this markets, let's say opportunities is the homeschool market because because homeschools are growing left and right, but we've got to make sure kids are moving because what physical activity does for the brain.
SPEAKER_02Oh, yeah, for sure. So do you feel that um kids just aren't active because the parents aren't active? And then, of course, we know the school part, but I mean, even at home, do you feel like that's uh is part of the problem because the parents, and so now hopefully this is going to bridge that gap?
SPEAKER_00Yeah, and the parents can do some of these exercises with their kids too, by the way. They can do it alone or whatever. But you just look driving on a community street, you used to have kids playing left and right outside. It doesn't exist anymore. And in the home, kids are absorbed by absorbed by their mobile devices. So we're gonna take that mobile device and make it into something that gets kids moving. So it's missing there. The schools and and our government has basically walked away from physical activity as being important, and they have forgotten. We have on our website, we had over 10 different studies that shows that more active kids do better at school. But we forgot about that. And we wonder why academic levels are down and why mental health issues are up because the kids aren't moving like they used to.
SPEAKER_02Yeah, for sure. It's funny you say that about kids not playing outside. Um, just the other day, some kids were riding their bike down our street. I haven't seen a child ride their bike on my street in we've lived here, I think 10, 14 years, something like that. And I was like, what is going on? Because it was just so shocking to see kids outside playing.
SPEAKER_00Was there an electric bike or was it a bike?
SPEAKER_02They were bikes.
SPEAKER_00Because that's what you see. The kids now they're they're riding electric bikes. So this is where we made life so easy for our kids and our country that we've made a sedentary unhealthy country. And if we really want to make America healthy again, we've got to attack this physical inactivity pandemic. And it starts with our kids. And that's what we do. And see, I we have a magic formula here that's never been out there with this video component that can go right into homes, right into schools, go any place to be able to teach kids these skills in a fun way.
SPEAKER_02Yeah, we have grown definitely into a sedentary um community as a whole in the world. Um, so what advice could you give to parents that uh they want their kids to be active? Should they um do, you know, like practice every sport? Should they just pick one thing, get really good at that, and then go join a team? What would work best in conjunction with your method?
SPEAKER_00Well, first of all, our videos are all fun, so the kids will have fun with it. I always start with the exercise part of the portfolio because you have 15-minute exercises. We have three-minute exercises where kids just getting moved to get their brains moving too. Uh, we have 30 minutes, we have yoga, we have, but kids got to gravitate to what they like to do. And from the sports standpoint, yeah, we're using, we're doing basic things. In fact, we're not getting kids out there to learn how to have a fast forehand, we're tapping the ball up in the air. So they develop hand-eye coordination. Even major sports governing bodies today are saying, let these kids learn met multiple sports. So I would encourage parents to give a kid a taste of multiple sports, let them go where they have their passion. If they have their passion and fitness, so be it. We even got, we're in the home, we could teach swimming techniques so that you know a lot of kids don't
Fit Kids Academy And How It Works
SPEAKER_00know how to swim. So that's one of our videos is how to learn to swim and swim for life.
SPEAKER_02That's great. So, you know, many of my listeners are runners, walkers, people trying to stay fit in their 50s, 60s, and beyond. Do you feel like if we get them young enough, that trend will continue? Because all these people are like you and my age, so we grew up having fitness. So have you seen a trend where people stopped at, say, 20 or that they picked it up later in life? How's that fitting in?
SPEAKER_00Well, then I think the key is that if you don't learn, think about it, if you don't learn to read when you're a kid, you're not gonna learn to read when you're adult. If you don't learn how to move your body, your muscles, and your have strong bones, as you get older, it's gonna be harder to get it going. So it's so important. If we want our children or parents want their children to be physically active for life, we got to start at a young age. So teach them the basic skills. And that's what we got here. It's a portfolio that's it's over 250 segments, all geared towards the average kids to develop their confidence and have fun. And make and listen, if they don't like that drill, they go to the next one. Or they don't like that sport. There's 250 segments here, and it's by the way, I haven't mentioned it, but it's we charge a family $100 per year for the subscription, which is very inexpensive. And if you got multiple kids, that's a pennies to be able to get your kids more active and motivate them to be active. So I think parents should just get their kids moving at an early age, and I would encourage parents to turn around and work out with them, especially some of the drills where there's two people involved, get involved with them. And maybe the parents will get in better shape too.
SPEAKER_02That was gonna kind of be my next question is um let's suppose I don't have children, but I've stumbled upon this. Um, is it going to be engaging enough to me as an adult? Or do you have, are you thinking of having an adult version of this?
SPEAKER_00Years down the road, I will be, but we're really I want to focus on the kids because that's where in a big pandemic. That's the future of this country overall. And again, going back to making America healthy, everything's on adults, and even with opioid opioids and weight loss drugs and things like that. The kids is where the problem is. If we don't fix this when they're gonna go up, if we think we got health care problems now, wait till these kids go up because they're not gonna be, their bodies will not be to be conditioned to be healthy. And then we're gonna have even bigger costs. So uh uh right now I'm focused on the kids. That's where uh to me that's the biggest problem, and that's where the future of the country is.
SPEAKER_02Is is there something in our past that has been repeated so many times that that's kind of the fault of where all this has led? You know what I'm saying? Like it it turned out to be wrong, like, oh, you don't need to exercise every day or you only need 10 minutes a day or 5,000 steps or whatever. Is there something that you feel has been contributing to the fact that we're so inactive?
SPEAKER_00Well, I think uh I'm gonna go into two areas that goes back to the two other one. I think the schools and our school system has let down the kids. We've when we started taking physical education out of the curriculum, when we stopped getting kids moving even in recess. That was the start of it overall. And then in the families, I just think parents have been soft, soft with their kids and spoiled their kids so much that they don't get them to move. And they don't are not involved with them. Part of this is kid parents are working two jobs, but even getting out, you're about walkers and runners. They can walk and run with their kids left and right. And that's the walking. Well, walking is the number one sport in America. Running, I think, is number three. That's two of the greatest sports in the world, and it doesn't cost much to do, though. In fact, you don't need athletic shoes. You can still walk in regular shoes. Of course, everybody would recommend athletic shoes, especially coming from my background in the sports industry. But uh you got two sports you're involved with, and they're two, to me, the ones that everybody should look to in swimming as well. And I'm not bringing up all the sports, the team sports, and tennis and golf and everything. They all are out there. Some of them cost more than others to get involved. But uh, to me, it it falls on the parents being soft and not insisting on kids being more physically active in this in our school system. You think about it. When we were growing up, especially me, it was five days a week, whether we liked it or not. There's things in gym I hated, but they made me do it. And as a result, thank good they thank goodness they did it. Because that helped me to be able to move. Like I play golf once or twice a week. I'm out swimming, I swim multiple days a week. I uh walk with my dog. I gotta get my knee replaced, so I can't do much running right now. But I'm able to move because I was moving at a young age. And I wish they had studies to show what inactive kids do when they're older versus active kids, but you know that just like reading. If you don't learn to read when you're a kid, you're not gonna read as at all. If you don't have muscles that are conditioned to move, it's gonna be hard. Now, some people can get over the hump, but we shouldn't make it that hard to get over the hump.
SPEAKER_02Yeah, I volunteered um with uh Girls on the Run several seasons uh a few years back, and I was surprised that a majority of the girls that were there, their parents were making them be there because they wanted them to have this physical activity, but the girls just some of them had no desire to run. They just wanted to sit. They had phones, of course, even at eight years old, and they were just wanted to be on their phones. So this is such a great thing. I really hope it takes off. And I mean, we're like you said, we're gonna be a healthier country for it.
SPEAKER_00In the home, this is a this is where kids are just stuck to it, and it makes it a sedentary tool overall. But I don't look at that as an excuse. I look at who's letting that happen. Like you talked about. The parents push the kids out, but if they push them out to be active earlier, and girls on the run, by the way, it's a great overall uh charity. They do great work overall, but gotta start them early and get them moving, and that's why we focus here five to twelve-year-olds. I'm not once you get to 12, they're kind of who they are. And it's hard to teach skills, and there's more distractions going on with 13, 14, 15-year-old kids. So we focus only on the kids and adults, we haven't worried about that. And by the way, eventually we're gonna take Fit Kids Academy and make it worldwide because this is a global problem that life has gotten this way. It's not as bad outside the U.S. And it's I don't know if you're aware of it. U.S. kids are ranked last in physical health amongst 38 developed countries. Think about that. Our kids are ranked last in physical health. We're ranked 47th, our kids, out of 50 developed countries in fitness. That was by the British Journal of Sports and Medicine. And three quarters of all teens in America today are not fit enough to join the military. So you think about that. That shows that we got a pandemic, a problem here that must be arrested. And this is what drives me and wakes me up in the middle of the night, and I'm still driven at this stage of my life. We got to fix this problem. And I'm just um I have the tool now to be able to go out to America, go into homes, and be able to help fix
Fun, Confidence, And Multi Sport Skills
SPEAKER_00this problem. So I need the help of government, parents, schools, but if they give this a try, they'll find out this is a great tool to be able to get kids moving and learn skills that they can take them and be active and fit and healthy for life.
SPEAKER_02Sure. So have you been successful in getting it into the hands of the schools? Are they um accepting that and ready to put it to use?
SPEAKER_00We just we just we just launched FitKids Academy. It's fitkidsacademy.org. That's PHIT kidsacademy.org. So it's just gone out this past week. So every school we show this to, they say, I love it. You know why? The teachers say, Wow, I can now suddenly act like an expert in all these sports and activities. I just got to show on my screen and I go around and work with the kids that need to be uh worked with, especially. I all I gotta do is motivate this group of kids. Because you think about it, they have 50 kids in a class. How do you help all of them? You can't. You tend to go to the more elite kids that are meditating for us. The kids that are not, they don't like to be left behind. So what do they end up doing? Become more sedentary. So schools love this. Everybody that's been involved with this. We developed all this all this video in schools, and the kids have been trying it for months, and they love the content. So schools have been receptive. I think parents will find this super receptive. And then go back to the homeschool market. If there's any homeschool moms out there that are runners that are mothers or fathers that are homeschooling their kids, they should have a component of physical activity that they can do right with their computers, right at home. We have three-minute brain breaks. So there's four, four three-minute brain breaks where kids can get up and do various exercises to take a break from the academics. Because it all works together.
SPEAKER_02Yeah, that's that's a fantastic idea, and just in itself, is to and and really for all of us just to get up and move, you know, for people that are sitting at their desks, get up and walk a couple laps around the buildings. It's the same concept for kids too.
SPEAKER_00And we forgot about the mental health benefits of physical activity too often. There was uh former CDC director, Thomas uh Thomas Fraden. He said the closest thing we have to a miracle drug is physical activity. And unfortunately, it has never caught on with America overall, but he knew it. Mental health. There's now 10 studies, and go read on our website, upfitamerica.org, you're gonna see studies on the benefits of physical activity. Um, there's 10 studies that show increased physical activity improves mental health. I can give you a living example of that. About a year and a half ago, I had my hip replaced. I was sedentary for about four months. And guess what happened in about the middle of that sedentary period? My mind, I felt it was like coming down all the time. And then when I started to pull out of it and got moving, the spark went off. It's because the physical activity helps the mind as much as it helps the body. So you think about all these kids, we got a mental health problem with kids and a mental health problem with Americans. I wouldn't doubt a lot of it's due to the fact that people don't move like they used to, because you when you move, good things happen to your body, mind, and spirit.
SPEAKER_02Yeah, that's for sure. That's why many of us runners run, is uh I always say so. I don't murder people.
SPEAKER_00So well, I don't know. There's a lot of uh medical terms about what it does to you, but I just know I felt it firsthand. And uh I gotta I gotta move every day. If I don't, you feel in your mind.
SPEAKER_02Yeah. So now you said that um this current um series is for five to twelve year olds. Are you considering if you can branch it out to maybe 13 to 17s? You know, if are you thinking about maybe eventually.
SPEAKER_00First of all, if a 13 to 17-year-old is not really a great athlete in any sport or any activity, these can be used by any age kids because even though we demonstrate it with 12, 13-year-olds, they're skilled 12 to 13-year-olds that are showing it on this on the demonstration period. Uh so older kids can use this right now, but when it comes down to our energy, where we're focusing on getting distribution. We want to get in every elementary school and every middle school in America. That's our goal. If we talk about homeschool, we're talking about the kids. Because again, I've learned through marketing through the years of being in Prince and Converse and Wilson. I said the one word that comes to mind is focus. And our focus here is on the kids and on the average kids in those five to 12-year-olds. As soon as you start to say, I want to hit this market and that market, what happens is you dilute your energies. But eventually we get there, but eventually it can be for adults because this inactivity pandemic affects everybody. But I say to myself, adults, it's gonna be hard to change their behavior, but we can change the behavior of five, six, seven, or eight-year-old very easily. And through Fit Kids Academy, we can do it. And we will do it.
SPEAKER_02Absolutely. That's so exciting to think of that. I can't wait to uh see results. Now we'll put all of the links in the show notes for this so people can check out um the fit uh kidsamerica.org. Fit Kids Academy.
SPEAKER_00It's P-H-I-T KidsAcademy.org. And Fit America is the charity that I started years ago. And then we said, let's come up with a whole new program called Fit Kids Academy, and that's what we launched last week. It's unbelievable. When you go there, you say, wow, look at the content. It's fun, it's easy, and there's preview of all videos. There's a preview, so you get a little bit of taste of all the content there overall. And it's uh, and we also have videos on there of the benefits of physical activity. We have videos on there of the inactivity pandemic, so we're educating people on other things other than just all the exercises and sport videos.
SPEAKER_02So um, do you have on your website there um stats as to because you mentioned how we are last in 38 developed countries or whatever? Do you have those stats on your on website?
SPEAKER_00There are there are stats on uh in the videos, and there's a video on the inactivity pandemic. But if anybody wants to know the stats,
Movement, School Performance, Mental Health
SPEAKER_00go to inactivitypandemic.org. InactivityPandemic.org. I bought the URL because when I realized this pandemic, by the way, that was proclaimed by The Lancet, the leading medical journal in the world, 14 years ago. And guess what's happening? Nobody's done anything about it. So I said, I gotta jump on that bandwagon because I know it's a big issue. But we bought the URL. But if people go to inactivitypandemic.org, that goes right in the Fit America website, you will see all these stats and you'll say, holy cow, because I can name three or four of them. There's even more there. It's really bad for our country and our country's future. I mean, you think about the military. We're spending millions of dollars on our recruitment areas. A lot of people want to be in the Army and Air Force today, but there's a lot of kids that are not in shape to be able to join the military. And we talk about military, but what about policemen and firemen? I mean, I saw some of these cop videos you see on TV. They're chasing people down the street. They don't have a chance in hell. Excuse my language, they don't have a chance to be able to follow that kid or that that criminal. And it's uh and also there's also on our website, you can go back there. I looked at physical activity back in the 50s and 60s, and there's there's the the only president that ever focused on this was John F. Kennedy. He was the one that I mean actually started with Eisenhower, then went to Kennedy. But that was the last one that focused on this, and he said this is a crisis for our country. But since then, we haven't really had the focus we needed.
SPEAKER_02And that was a long time ago. So it'll be exciting um to see updates as well. So um, so those of you listening, you don't have to try to remember what he said. I will put all the um URLs in the show notes, and we can look at the current stats, and then hopefully, in you know years not too far away, we'll be able to see those change and and we can see the the goodness of this.
SPEAKER_00And we're gonna be we're gonna be posting some testimonials soon, too. Great because uh it's real kids using this and teachers using this. The principal we just recorded a session for one of the principals down in Texas, and he says, My gosh, because he's had it out there and testing it for the last couple of months with us. He says the kids love it, the teachers love it, the kids love it, and the parents, I know they're gonna love this because you think about it, they could allow kids, they put it on either TV or on their iPhone, and they can do all these, and the kids can do it privately, they can do it in the backyard, they can do it any place right there without having to be spending a lot for serious lessons. And I'm not cutting out the the instructors out here. The instructors will be for the kids that want to get more serious. We're just talking about creating a pool of active kids that can be exercising and learn sports for their entire life. So that number I talked about early on, which is that we lose 70% of the kids that are playing team sports at age 13 that drops by 70%. We gotta fix that leaky bucket. We can with this, because they'll learn the skills their own way. Even runners. There's kids that don't run the way. If you went in these schools and you see kids running, you say, Oh my goodness, they'll never be runners because they don't run properly, and as a result, their bodies are not gonna feel good when they do run.
SPEAKER_02Yeah, the I think uh bigger thing is the endurance of that, you know.
SPEAKER_00Well, again, muscles, if you don't use them, it's you deteriorate, you know better than anybody. And uh it's called conditioning and and being able to develop healthy habits and movements. And this is what this is all about. It's each video is about 15, uh, 20 minutes each, and we got these different segments inside. Again, it's about 10, 15 seconds of demonstration. The kids, the real kids are showing what to do, we point out what you do, and then we show 20 to 40 seconds of repeating that same thing until the kids, okay, I'm doing like this, I do it like this. So we make it so easy for them, and it's not being pushed by an adult or mom and dad, it's real kids teaching kids.
SPEAKER_02That that right there, I think, is the key for that for kids because the kids we just uh I know as a child I didn't want an adult telling me stuff, but I would listen to another kid, so yeah, that's that's good on you guys.
SPEAKER_00Yeah, we well, it's the thing I noticed right off the bat is that, and I saw I let you know how I found this. We were down in Brownsville, Texas, where we built this facility and we created some videos for the facility, but then I all of a sudden I saw in the class, here's these kids using that, or the teachers using those videos, and the kids are in the gym class using our videos. And I says, Well, do you have any other videos like I said? No. I said, Do you have anything for baseball, basketball, football? No, he says, I've got a few dance things and music things on video, but nothing for physical
Pricing, Access, Schools, Community Sponsors
SPEAKER_00education. I said, Uh-oh. And then I did the research into education. I said, Well, education, video is coming into education left and right. Video is a better way to learn. I said, why don't we help these kids learn through video? So video is magic. And as I talked about that toilet problem overall, which we all face problems in our homes, we look at the videos left and right on. So it's not gonna go away. And by the way, the iPhones and iPads, they're not the big problem. So what we're putting content on those devices, we got good content. So uh uh I I am convinced this is the uh this is really the miracle drug. Uh it's called Fit Kids Academy, that we can really help these kids. And parents out there, you got to get deep. In fact, give a gift of fitness fixed some of the kids. We can send, we can send our videos to a kid for $100 a year to help them get physically active. So you can help a school, you can help a whole school for $200. You can help a kid for $100. So think about if you want to, and if anybody's out there that's got part of groups like the Rotary Club or any other association, think about helping two or $400 kids in a school for $200. It's less than $1 a kid, less than $1 a kid in a school. And we'll turn around and work with a school, we'll put that in there. Because these class PE classes need a boost. And why? You think about it. If you were a PE teacher that was teaching 20 years ago, and a lot of them are still out there, and over the years, they've been cut back as far as time, focus, and priority. You're demoralized. If you're suddenly your career is being de-emphasized, it takes the wind out of the sales. We're putting wind in the sales with something that's very exciting to be implemented in the schools. And by the way, camps, I just got off a uh uh presentation, a Zoom call with invited clubs. They have a rough, they have over 150 clubs in America. And I showed it to them, and they were very, very excited. I won't say that what they're gonna do, but they said, wow, we can put this right into clubs, and it's a great tool for fitness instructors or any instructors who use. It rains outside, we could show these because again, we're given a tool that nobody has done. This is the beauty of this, nothing's been done like this before. And I take pride because at Wilson we came out with some revolutionary products. We changed uh tennis rackets multiple times at Wilson. We came out. I'm sorry, at Prince, we came out with a first oversized racket. Uh this is the same thing. This is something that's truly magical and better for the average kid. I made better products for the average kids when I was at Wilson and in Prince. I'm making a better approach to getting kids active for kids now, which uh is exciting because uh I want to make a difference in this world because at this stage of my life I've been successful. But we our country is left behind kids, and I don't want to leave them behind anything.
SPEAKER_02Yeah, that's gonna be a great legacy. I was thinking of um like the YMCA has kids programs that we here um in the city here, we have um a boys and girls club. I'm sure we're not the only one, you know, that has that. So what another great resource um because sometimes they're just looked at as a daycare. You know, people just drop their kids off. But if they could have something like this to actually get them involved in activity, that's gonna be fantastic.
SPEAKER_00Yeah, it's uh YMCAs are perfect, boys and girls clubs are perfect. Church organizations have physical programs and summer programs for kids. So all those are perfect outlets for this. And it's very inexpensive again. And again, if we there's organizations or nonprofits that are out there that really want to make a difference in their community, get a hold of us because we can give our system right to these organizations, schools, or churches, or whatever it may be they want to go to to be able to make an impact at a very low cost per child. We can go into a community. You think about it, we can invest $4,000 and have 4,000 kids. Think about that. That's pretty magical with this approach we're taking.
SPEAKER_02Yeah, for sure. A buck of candles.
SPEAKER_00Oh, my batteries, by the way, my ears are gone down, so I may be losing you a little bit.
SPEAKER_02Okay. Um, so is there anything that I haven't asked you that you would like the audience to know?
SPEAKER_00Well, I think the audience should know, first of all, that we have a problem we need to fix. Acknowledge it. Say to myself, okay, how can we fix it? How can they fix this? And I'm giving them a tool in any environment, in homes, in schools, and camps, to be able to fix this problem very economically. And just what I use the word RY from my business background is that make we have a return on investment. With the small investment, we can impact a lot of kids and make a huge difference. And that's what our mission, our charity is all about. We're a 501c3. And I started this to be able to make a difference in uh want America to know we truly have the best way to be able to come overcome this pandemic through FitKids Account.
SPEAKER_02I'm really excited to hear about that, and hopefully it'll take off. Hopefully, some of the audience will look at the show notes and get on your website and share this message far and wide, and we can get that handled. Thank you so much for being on the show, Jim.
SPEAKER_00Thank you. We have to do this. This is the most important job I've ever had in my life, and thank you for helping us accomplish that goal.
SPEAKER_02Absolutely. We'll talk again soon. I'll hear more stats from you, hopefully, very soon. Have a great day.
SPEAKER_00Okay, thank you very much. Bye-bye.
SPEAKER_02Bye-bye. All right, friends. Hopefully, you enjoyed that. I was just totally shocked by that information from Jim. So uh get in the show notes and check it out, share it with everybody, share this uh podcast with everyone. If you have a story or you know of someone's story that just has to be heard, uh reach out to me, Carla
Links, Sharing, And Closing Thoughts
SPEAKER_02at coffeecrew coaching.com. If you need a running or personal fitness coach, uh you can also reach out to me there and I'll do what I can to help you. That might be for you, I might not be, but we won't know if we don't try. Uh thanks again, have a great day.
