Over the Next Hill Fitness
Welcome! We all know, as we age, it’s harder to put ourselves first and get in enough fitness, flexibility, and nutrition. Maybe you’re new to formatted exercise, maybe we need to push to the next level or set some goals. Perhaps you’ve always wanted to run a 5K, a marathon, or even an ULTRA marathon. This podcast is designed to get you moving and headed towards those goals. You’ll have opportunities for general coaching during each episode or you may contact me for personal coaching afterward. Are you ready to get over this next hill in life? Let’s get started.
Over the Next Hill Fitness
S2 Ep 5 Pioneering the Future of Fitness Nutrition: Dan Caron's RNWY Hydration Revolution
Get ready to break new ground in the fitness supplement world with Dan Caron, the innovative mind behind Runway Hydration. In an enthralling discussion, we trace his path from personal training to pioneering a new trend in pre-workout solutions. Dan opens up about the mentorship that propelled him from concept to creation and how he's shaking up the industry with Runway's caffeine-free Foundation, tailor-made for runners who are serious about sustainable health.
Strap on your headphones and join us as we dissect the launch success of Runway's groundbreaking product. Dan and I cover everything from the strategic decision to skip caffeine to the way Runway seamlessly integrates into a health-conscious lifestyle. You'll also discover how the brand is addressing the environmental impact of supplements by championing household measures over wasteful single-use plastics. Hear how Dan's journey through branding hurdles led to an innovative solution that resonates with athletes and eco-advocates alike.
Ever wondered what's next on the horizon for fitness nutrition? Dan gives us an exclusive preview of Runway's upcoming product line, including an enticing cherry-flavored nutritional base and a chocolate protein shake that's as kind to the planet as it is to your body. We also look ahead at Runway's vision for a sleep aid and a carbon powder designed to boost the performance of endurance athletes. Plus, a little peek into our new venture—a peanut butter company that promises to spread more than just good taste. With Dan's captivating insights and our studio's commitment to quality and innovation, this episode is your front-row seat to the future of fitness nutrition.
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Hello and welcome back to Over the Next Hill Fitness Podcast. I'm Carla Coffey, your host and coach for today's episode. This episode is brought to you by Coffee Crew Coaching. If you know someone or you are someone who needs a run or fitness coach, I'm the girl for you. Please hit me up on the website or on the Facebook or wherever, and let's get talking about coaching you. Today we're going to be talking to Dan Caron. He is a co-founder for RNWY Hydration. We're going to learn all about the product, why it was created and who it's good for. They've been gracious enough to send me a sample and I'm sipping it now and I can tell you it tastes really good, it dissolved really well and it doesn't have an aftertaste. They've left us a discount, which you can find in the show notes, and you can get 15% off. So let's listen to Dan and all the wonderful things about this product. Welcome to the show, dan. It's so great to have you here.
Speaker 2:Thanks, Carla, I'm really excited for this.
Speaker 1:So am I. So tell me all about your wonderful product called RNWY.
Speaker 2:Alright. So RNWY is the brand, our first product's foundation. But I'm going to start at the top and tell you all about RNWY. I'll even sneak in a little bit about me to help tie everything together, thank you. So my background is primarily in fitness. I worked mostly all the positions in a gym. The last position I worked was a personal trainer, which is my favorite.
Speaker 2:While I was a personal trainer in Chicago, I met my mentor, a guy named Kurt. He was in the squat rack, shaky, had no business being in there, so I approached him, fixed his form, got him out of the rack and ended up signing him up as a training client. This gentleman, kurt, happened to be the CEO of a supplement company. I had no idea. So we're training, I get to know him, we grow our relationship to friends, we start hanging out outside of the gym. Finally, I asked him for a job. He hires me. So I was working at Vital Proteins for six years Like the top collagen supplement company in the world, and when I was there I was doing a lot of expos, influencer marketing, digital marketing, and I was lucky enough to be part of a small crew that developed Vital Performance, which was like the performance leg of Vital Proteins. There's still some remnants of the products out there, but they're no longer being produced. So I had some good experience there, creating and developing products, working with athletes and really just seeing how supplement companies operate.
Speaker 2:Around 2022, vital was acquired by Nestle Health and Science and it wasn't an easy integration for us at Vital, since we had such a great company culture. I mean, we were a billion dollar brand but still had startup vibes. It was really really fun. Oh my gosh, I'm like reminiscing right now. It's really cool and it was rough. So I ended up leaving Vital in about early 2022.
Speaker 2:I took a couple months to just I don't know sort myself out, figure out what I wanted to do next, and what I realized was I still had a lot to learn. So I called Kurt, the guy that sold Vital Proteins, and I said hey, I want to go back to being your apprentice because he's also my mentor. And he said, yeah, sure, come out to Cali, let's talk. I live in Denver and Lakewood, so I'm like 15 minutes west of Denver, but not nobody knows Lakewood. So, anyways, I'm from Denver, I flew out to California and he's like all right, so what do you want to do? And I was honest. I said I got a lot to learn. What do you have going on out here? I just want to be under your wing again. And he said, yeah, okay, bro, that's cool, we can do that, but it's gonna be next level. And I'm like okay. And his next question was what's your product? And I was just like blown away. I didn't know. I don't have a product. I didn't have anything. Runway was not even in my imagination yet, so it was a challenging question to answer. I'm like I don't know, let me figure it out. He's like okay, come up with a product, do some market research, make a paper formula or a couple formulas and come back in a week and let's talk. So I took that. I went home, I came up with a couple paper formulas. It was for a non-caffeinated pre-workout, that's. That was the product I came up with.
Speaker 2:And during this time, during this like seven days, my old colleague, cam, who is the co-founder of Runway, was also on the outs of vital proteins and we were just talking and I said, hey, dude, I might have a great opportunity. Like you should come to Cali with me and let's do this together. I could use your help and Cam has a lot of experience in the running community. He spent a decade at Nike, like just on the running division, so he's very valuable. So, anyways, we could both go out to California. I got my little non-STIM pre-workout and I share it with her.
Speaker 2:And he started asking a couple more questions and again, I wasn't prepared. For it's funny, when you talk to somebody so smart and so successful, they ask the most basic questions, but if you're not ready, it's like nuclear science. So anyways, we get back out there and he's like all right, cool, what's your market? And I'm like well, jim Bros, like Jim Goers, of course he's like no, no, no, no, no, you really have to hone in, you need to find a community, you have to find a market. So luckily, I had Cam with me. And he's like well, what about runners? He's like nobody's speaking to runners and that's when it hit us. So just a little history.
Speaker 2:Kurt started vital proteins because he was a runner with knee pain. That's how we, that's how we found out about collagen. So he's a runner at heart, a runner like a recreational runner. I just got into it like five years ago. But Cam is a legit runner. He's qualified for Boston Sub five-minute marathon. He's legit. So we're all runners in our own capacity.
Speaker 2:So then, okay, what is this white space in the running community? And what we came up with was mostly all the products served to runners are carbs, sugars it's goos gels, endurance fuel bars, but there's so many other things that go into being a runner, even an athlete, an active individual, like running is in every, almost every, sport. So I don't want to just single out runners, but there's so many other aspects. So we're like, wow, where's the holistic approach? Could we be the brand that houses all runners and these athletes? So then we start thinking and Kurt was like, yeah, target runners and figure it out. Let's go home again and figure this out. So 2022, me and Cam figured this out.
Speaker 2:2023 spent most of the year coming up with runway, the logo, the name, all the legal stuff, all that jazz. And during that time, we had a survey that we sent out to runners of all sorts couch to 5K, marathon, ultra runner, even Olympians and we had some phone interviews, or we'll just call them conversations. They weren't interviews and we asked basic questions what is your training, what's your nutrition, what's your favorite running memory? A couple of things we found was most runners didn't even realize they were taking supplements until we asked them multiple times. It reminded me of being a personal trainer trying to get the X factor out of somebody. Why are you at the gym? I want to get lean. Well, why do you want to get lean? Because of this, why do you have to ask like seven times?
Speaker 2:And then, come to find out they're taking collagen, they're taking electrolytes, they're taking vitamin D3, they're taking a B complex, they're taking supplements, but it doesn't really click to them. It's like, okay, cool, how could we hone this in and help save them money and basically create a world-class product. But the interesting question was what do you fear most? Or, like, what's your biggest fear around running? I don't remember the exact words, but it was an emotional question and we were on the phone with an Olympian and she said my greatest fear is not being able to run anymore. And it was just like mind blowing, like our eyes reservoired up. It was like whoa, we need to keep runners running. And we have it on our packaging keep doing what you love.
Speaker 2:Our tagline is fuel your journey and that's how we came up with the ingredients in our first product called foundation. It's a daily product. You take it daily and it has multiple benefits. So it has joint support, it has hydration, it's got some immunity benefits and it has how would I say? It Helps you burn fat for fuel from L-carnitine, which is an amino acid, and all of these things to us. Help with longevity, helps runners keep running. If you're not recovering fast enough, you sacrifice performance, you sacrifice your training, consistency and, basically, like you're I don't know if wellbeing is the right word but you're not as happy.
Speaker 1:All right, you feel crummy.
Speaker 2:Yeah, you feel crummy. So we wanna make sure people are recovering efficiently into the best that they can. Also, electrolytes gotta stay hydrated. So we packed electrolytes into the product. We're using all five major electrolytes, so it's not just magnesium and sodium, whatever. And then how do we help create natural energy rather than packing someone full of caffeine? One thing we don't wanna do at runway is negatively affect heart rate or blood pressure, because that's not beneficial for a runner or an athlete If their heart is racing and their blood pressure's through the roof. And so that's when we put in a vitamin B complex B3, 6 and 12. B3, 6 and 12. And we added two grams of alkanetine to help burn fat, for fuel and immunity benefits coming from zinc, magnesium, d3 and vitamin C. And that's the formula. And then also I should just I left this part out Cam and I came up with the paper formula, but we have a scientific advisor on staff, so we have a PhD out of Australia to help keep us in line, help us with doses, interpret white papers and clinical research, and he really helped us, especially with the alkanetine aspect.
Speaker 2:Flavor wise foundation is a flavored lemon lime and it's basically OG Gatorade. When we were flavoring the product. I Cam and I went to the flavor house and we brought a bottle of lemon lime Gatorade, put it on the table and said we're not leaving until we achieve this. We were there for like six to eight hours, but I think they did a wonderful job with the flavor of our product. It's super, super, duper close to OG Gatorade, which for me is very nostalgic. It reminds me of going to Little League baseball, basketball, and they have the big jug with the dispenser and you have the old powdered Gatorade and, depending on who made it whether it's the coach or someone's parent the sweetness level. So, like as a kid, you get in like, ah, this is so watered down. Joey's mom totally made this. Or, if it's really sweet, it's like yo coach, coach hooked it up, coached it as good, and that's the story behind the flavoring.
Speaker 2:Yeah, that's the product in a whole.
Speaker 1:Okay, so you did mention it also has collagen in it.
Speaker 2:Yeah, yeah, and we're using really specific collagen peptides, so they're licensed or branded ingredients.
Speaker 2:I'm not educated enough to like give peptide science, but from what I understand, a peptide is a chain of amino acids that you can configure Well not me or you, but scientists can, somebody can, somebody can, and the specific peptides we're using are really, really designed for soft tissues or white tissue, meaning joints, tendons, ligaments and cartilage, which, to us, is the athlete's collagen waiting to be trademarked. It has been submitted Rather than the collagen that we all know for hair, skin and nails, which is still wonderful collagen collagen. We still have those benefits in our product, but it's primarily focused for athletes and they're clinically studied. So there's a couple white papers on these ingredients, nice.
Speaker 1:And I do know from my reading that I've done throughout the years that in order to get the best benefits from collagen, you need to take it with vitamin C, which your product has as well.
Speaker 2:Yeah, yeah, we have 100% daily value vitamin C, just again being from vital. We understood the importance of vitamin C with the collagen too, so yeah, so it really helps with the absorption. Yeah, it is yeah.
Speaker 1:Gotcha, so this product isn't necessarily something I'm just going to put in a water bottle to do while I'm running. I need to have a glass every day.
Speaker 2:Yeah, that's a really good question. That's probably the number one question we've been asked is when do I take this? And just I guess I was. I assumed that people would just understand, which was a critical error on my part. But yeah, it's a daily product. We suggest taking it first thing in the morning. Reason being so you create a daily habit. Sure, there's no wrong time to take it. You could take it pre-workout, intro-workout, post-workout, before bed. You could put it in your yogurt. The reason why we say in the morning is, god willing, we all wake up tomorrow, but it's not based around an activity, so some people don't work out every day.
Speaker 1:Sure.
Speaker 2:They're not training every day, you're not taking runway every day. The collagen in the L-card, it's the thing you really want to be consistent with, and that's when the benefits will start to stack over time.
Speaker 1:I see, and then that would be.
Speaker 2:So if you take it in for a workout, it's fine, not wrong. It's just make sure you're taking it daily, really important.
Speaker 1:Gotcha. So then, not having the caffeine is a good thing for that product and you're not taking caffeine every day because that's not your thing, yeah.
Speaker 2:And that's something else really interesting. That we found through those, I guess, like phone calls or survey questions that we sent out, was runners love their coffee and their espresso and, no matter what, we'll never make a product that's better than coffee. So that's a tree. We did not want to bark up, so we said, well, people could get their caffeine from whatever source they want. We're still going to stick to a non-caffeinated pre-workout as well at the end of this year. But, yeah, no caffeine. Let the user consumer get their caffeine from whatever source they enjoy and we'll provide products that complement it.
Speaker 1:So now it comes in a powdered form. So, as you said something about putting it in your yogurt, so in the morning could you just throw it in with some yogurt and berries.
Speaker 2:Yeah, it's a powdered supplement. We don't include a scooper. Serving size is two tablespoons. We don't include the scooper. At the end of my tenure at Vital, they were getting a lot of negative feedback about single-use plastics. So we yeah, we listened to the consumer and we avoided a single-use plastic. Most people have a spoon in their house. So two tablespoons, yeah. So it mixes really easy. It doesn't mix well with ice. No collagen does. If there is a collagen that mixes well with ice, kudos to you. So cold water, room temp or hot water is fine. Any liquid is fine. I've had people mix it with orange juice and the yogurt. That's my secret recipe. So I haven't gotten too crazy making recipes with Runway Foundation yet, but what I have done is I've mixed it with vanilla, yogurt, walnuts, honey and I think that's it, and it tastes like a key lime pie.
Speaker 2:Uh huh, Well it is so delicious and the powder just dissolves fine. It doesn't turn the yogurt into like paste. It still maintains good consistency. It's it's super delicious.
Speaker 1:Wow, Sounds like it. So now we're saying runway. The actual spelling of the collagen formula is R N W Y. How did you come up with that?
Speaker 2:We've been in trademark runway, to be frank, so we came up with the name when we were with Kurt.
Speaker 2:Just, we were walking Santa Monica boardwalk for like four hours coming up with a brand on our second visit to California with Cam and it just popped up. What are we going to call it? What are we going to call it? And it's like runway, like the runner's way runway. Kurt is also an aerospace engineer, so he's really nerdy about space and flying and that sort of stuff. And we're like Whoa, that name is incredible. So we got back to our desk, we start emailing um, legal lawyers, whatever you want to call these folks. Uh, and runway has been in the modeling industry for years. So they're like, yeah, that's way trademarked Guys, you need to figure this out. So we're both. We're both fans of element LM and T, the electrolytes um fans of them so we just drew inspiration from them.
Speaker 2:Uh, steve Jobs says that good artist copy, great artist steel. Steve Jobs is an idol of lights that we kind of stole inspiration from element, and I think he stole that quote from somebody else as well, whatever. Um, fair enough, but yeah, that's where we got the inspiration from. We just cut the vowels and R and W Y runway and we ran with it and open intended.
Speaker 1:So now, how long have you actually been marketing like on the market with your product?
Speaker 2:We launched um September 6th last year. We're infants, we're babies. I think we're approaching month six maybe. Uh, september, october, november, december, january, february, month seven in March, so, yeah, really excited. Um, just launched. We're primarily or only direct to consumer. So our website, amazon, and recently, big celebration will be on the feedcom, which is really exciting for us because, um, we're going to be on the side of all the major players in the game. We're going to be on the same home pages, their body as element as scratch and Martin and all these other heavy hitters. Uh, it's super exciting. Yeah, I'm really happy.
Speaker 1:The difference, though, is typically, if I'm not on a run, I'm not drinking scratch. You know, I do drink it on the run, but this is something that I want to incorporate in my day to day as well as sort of scoop in my scratch on a day for a run.
Speaker 2:Yeah, and that's that was like. Again, the white space that we found was all these endurance brands are just focused on carbs and what we're calling on like race day products, Um, and we didn't want to just be that. So we'll let scratch and tail end and Martin hold down the carb sector for a year until we want to dive in, Um, but yeah, that's uh, that's nice.
Speaker 1:Is there a calorie count to your product at all per two tablespoons?
Speaker 2:Yeah, there's 35 calories because there's nine grams of protein.
Speaker 1:Okay.
Speaker 2:Oh, I don't think you mentioned that. Yeah, the collagen. Yeah, 10 grams of collagen equals nine grams of protein. It's not a one to one ratio, but, um, yeah, there's protein, so there's. There's substance and calories in the product, but we don't add any sugar. It's naturally flavored. Um yeah, we tried to be as as clean and transparent as possible.
Speaker 1:Nice, that was going to be my next question. Thanks for that. Um, so you said that, uh, the product currently that you're working on is called foundation. Does that mean there's going to be other things that you have, you know, coming up?
Speaker 2:Yeah, yeah, yeah. So first product is called foundation and it's meant to just give you a strong foundation and then you could add to it. And you add your caffeine, then you add your goos and your whey protein or whatever you're doing. Um, we have another flavor that we just finalized. It's going to be a cherry flavor foundation Super excited about that. That'll launch in April, I believe end of April, may, we'll say. May it be safe, um, and we recently just finalized a chocolate flavored protein shake.
Speaker 2:Um, the protein. We're working on a second flavor right now, called assai. It'll be an assai flavored protein. Um, it's pretty cool to me. I love an assai bowl, um, but this protein is really interesting to me, at least. I'm really excited about it because it's a.
Speaker 2:It's a cell based protein. It's not animal based and it's not plant based. Well, what is it? And exactly so it's. It's from fermented yeast and it's made from electricity, upcycled sugar or molasses and water. Um, there's very minimal environmental impact. There's no allergens, there's no gut distress. It's a complete protein.
Speaker 2:Um, I think it's going to be like the new big thing. It's going to take some work for us to market it, since no one's really using it right now and it's super new, but, um, yeah, that's going to be coming out soon and we're also adding in five grams of creatine monohydrate to the protein powder, and that's something that we want to try to stick with in our formulas is sort of like a multi benefit approach. And you see that with our first product it's a collagen product, it's a hydration product, it's natural energy from the B, b vitamins and the L carnation. It's even has some of the same ingredients as emergency, just not a thousand milligrams of vitamin C, um, so we want to help the consumer just ease, ease their routine, um, save waste. Uh, and just, I say pantry optimization. Um, I don't have buy-in from cam on trademarking that yet he thinks it's pretty corny, but I like saying it. Pantry optimization, meaning like I go downstairs in my pantry, I got protein, I got this, that and the third. There's all these different brands and tubs.
Speaker 2:Let's consolidate that Help save consumers money, save waste, save the earth. So that's the protein powder that should be launching in May as well end of April, may. We're tracking the same timeline for both of those products the non-caffeinated pre-workout that'll be closer to the end of the year. We've been working on that since last year and we can not get the flavor right. Some of these ingredients are super bitter and extremely difficult to flavor. So we've scrapped probably like three formulas, three different flavors, and we're not back to the drawing board, but we are revisiting our formula flavors.
Speaker 1:We're doing like we're literally tasting every ingredient by itself there goes my question of asking if you were going to do something unflavored that I could maybe add to my coffee in the morning, but not if it's bitter, unflavored, let's see.
Speaker 2:I don't have anything unflavored on the docket right now, but I like where your head's at. I think we could probably do an unflavored protein powder, because the protein we're using isn't because it's not dairy, it's not I don't know how you describe it like sour, it's not milky at all, it's kind of nutty. Okay, I'm going to write that one down. Unflavored innovation.
Speaker 1:There you go and that I won't take any royalties from that. You're free to keep that all.
Speaker 2:Thank you, because we're so new, I can't pay you yet.
Speaker 1:But you know that's a big deal. If I can like, I've tried adding just regular collagen that you get from the store to my coffee and it changes the flavor. And I don't put sugar in my coffee so I can taste that little bit of. It's not bitter, but it's. You know, I don't know what to even call it and it's like, oh, I don't like that, I just you know. So if I could get something that is like more truly unflavored or, as you mentioned, a nutty flavor, I'm all about that.
Speaker 2:Yeah, you're so right. I don't want to like batch anyone. I stay by the lobby until they die. But you know these, unflavored they're still. They add flavor, not intentionally, but it has a like gumami or animal-esque flavor to it. And yeah, I drink my coffee black and I'm not able to add collagen to it.
Speaker 1:I just enjoy my coffee too much and they kind of move the yeah, I've been trying to find a creamer that I enjoy rather than half and half, and I have tried so many and you know it'll say you know no sweetener, whatever, but it's still sweet. I just want my half and half. So I've gone back to half and half. I just I can't have sweet. I don't, you know, want flavor. I just want something to lighten it up a little bit. So yeah, the unflavored is not really a true thing, unless it's water.
Speaker 2:Yeah, exactly.
Speaker 1:And then and then, even some water has a little bit of a taste to it.
Speaker 2:Yeah, depending on what you think you're pouring it from.
Speaker 1:Exactly, yeah, exactly. So we've got some new products coming up, so what do you see for the future? Do you think maybe bars or shoes or anything like that for any of your products?
Speaker 2:And what are the names or your new ones too.
Speaker 2:Good question. So the pre-workout we're going to call it extra mile meant to help you go the extra mile. And then for the protein powder, I think we're just going to call it complete protein. We're on the fence right now, whether we make romanticized names for every product or we just are straightforward and it's like it's protein powder. It's free. You know, like most of the products on the market today are just like intra. It's just called intra, it's just called post. To me, that kind of lacks creativity, but it's super easy for the consumer to understand. So we have to weigh what we want to do. So, yeah, we're figuring out the protein powder. I think we're just going to call it complete protein or protein plus creatine. The pre-workout will be called extra mile.
Speaker 2:As for future innovation, that's like it for 2024. We've been toying with like a sleep product or like a rest product. We haven't put anything on paper yet. And 2025, I think we'll definitely launch a carbon powder. It's super necessary for going to be targeting endurance athletes. They need it.
Speaker 2:We just didn't want to tackle that first and then, as for form factors, so we're lucky enough to be part of a venture studio, so we have like a couple of their brother, sister brands and we have shared services under this studio umbrella. So we have in-house creative, we have in-house innovation, we have our own manufacturing, which is we're like. We're so blessed, we're set up for success. So, fingers crossed, we do right. If we fail, it's literally just on me and Cam. We have, we've been given everything to be successful but form factors. So our manufacturing. We have powder and capsule capabilities right now and we really want to be vertically integrated and control what we do and have tons of visibility into the line and into our shipping and into everything.
Speaker 2:So to do goose bars or even beverage, right now I don't think we're ready for it. Maybe, as all of our brands grow and we add on capabilities to our manufacturing, we could explore other options. We do have a peanut butter company under our umbrella. They just launched, like today, nice, but they're using a co-man currently co-manufacturer. Currently we're not producing it in-house. So yeah, right now, just powders and capsules is where we're focused and 2025 or end of 2024 will start, I think, exploring some form of a carbon product. I just I don't want to put out a tub of Dextrose. I want it to be like, meaningful and doesn't need to be super innovative, but I don't want to put out a $40 sugar.
Speaker 2:I want to try to find, like, maybe some sustained release carb or a carb matrix. I don't know what that would be, but yeah, that's, that's probably future innovation. And then another idea that we toyed with is the idea of, like, getting into this longevity space, the NAD clause and NMNs and these new cellular ingredients and products that have been hit the market, and guys like Hubert Min and these influencer doctors are pushing real hard. We toyed with the idea of that too, but that's, it's not camera eyes background. We both know runners, athletes and supplements. We're not doctors, so we're not super confident right now putting together a formula of that sort, but in the future we do think having some sort of longevity or cellular health product, just if it'll fit, and that'll also help us utilize our capsule machine, because right now we're just powders.
Speaker 1:So, along those lines with the doctors, what type of like third-party testing and things like that do you guys do?
Speaker 2:Great question. So for our first batch it's third-party tested. We have all the proper paperwork and batch testing from all of our ingredients, suppliers and in-house testing, but it's not NSF certified for sport or informed sport yet it's not WADA approved. I guess WADA approved, I don't know. But our next production run in April will be at our own in-house manufacturing and it will be informed sport and informed protein. We think that's super important, especially if we want to target high-level athletes that are drug tested. They won't even touch regular supplements. I mean it could ruin their career and their paycheck. So once we're certified in those informed sport we'll really start to I'm getting into another question that you probably haven't asked yet but then we'll start targeting and doing outreach to Olympians and really pro athletes. Right now we're targeting everyday runners and people that aren't drug tested, All right. So you mentioned testing and what was the other part of your question?
Speaker 1:I have to rewind.
Speaker 2:So that's the third-party testing. And then for scientific help, we have two doctors on our staff. They're on retainer. One is his name's, leonidas. Last name begins with a K. It's Greek. I'll butcher it, I'm not going to do it. But Leonidas K he's out of Australia. He's a sports scientist. He's wonderful. He's also an athlete himself. And then we also have her name's, dr Kelly Bender. She's more of a naturopath but she has a huge practice. She's really dialed in with like health and nutrition. So they're both currently on staff on retainer. They help us out, they help interpret white papers and let us know what we can and can't say. So, yeah, that's the scientific help, and right now we really, really want to bring on a lot of nutritionists and coaches to help credible sources. So that's like the next phase is finding a ton of nutritionists and coaches, individuals that are highly credited, that also have teams and clients and athletes underneath them. Something I learned as a personal trainer was whatever you tell your client is like the Bible.
Speaker 1:Yeah.
Speaker 2:I mean I could have told my clients go chase hubcaps, you want a six pack go chase hubcaps. And that's what like people used to tell kids growing up like me like go chase hubcaps, make a go run into traffic. It's not the nicest thing to say but it's stuck with me over the years. I've been told it so many times. But they listen to what the coach and the trainer says so.
Speaker 2:I believe if we capture the coaches and trainers and they trust and believe in runway, their clients and their athletes will trust and believe in runway and it'll just, it'll feed itself.
Speaker 1:Yeah, and having the credentials behind your name is really important for most athletes. I know myself I'm very particular about what proteins I take. I don't just buy the you know the one at Costco because it's not NSF certified. I will read those labels to make sure. So good on you guys for doing that. I do want to circle back to the peanut butter you said. I can see myself using a peanut butter collagen mix in my oatmeal in the morning and get my dose there, rather than drinking it as a lemon lime drink or something like that. So I will look forward to that.
Speaker 2:So that one we won't have unflavored. I don't know how lemon lime will go with peanut butter, but you know go buy vital proteins, I'll plug vital.
Speaker 2:go get the blue tub. I love them. And the peanut butter is called Kokomo. The Instagram is snack Kokomo I believe that's the domain as well snack Kokomo. And it's a coconut peanut butter. It's the most delicious peanut butter you'll ever have. And it's funny you say you'd go for that because during our phone screens and our surveys, the morning routine of 90% of the runners we spoke to was a combination or all of these toast, banana, peanut butter, coffee go, take a number two and then they go run. It's universal. So yeah, I'm excited to help Kokomo get in front of runners. I think runners will really benefit from that product too.
Speaker 1:Yeah, yeah, I'm excited to see where you guys take your products. This sounds so amazing because I can probably speak for all the runners that I know. Our goal is to run until they put us in the grave, and hopefully as pain-free as possible, right? So if we can benefit ourselves with a little bit of collagen, and, yeah, I'm really excited for you and for us.
Speaker 2:Yes yes, yes, that's the key. It's longevity. Just let people do what they love for as long as possible.
Speaker 1:Exactly, exactly, as long as possible is definitely the key word. Do you have any other tidbits of info? Anything else you'd like to tell us about your products? I will definitely put in the show notes where they can pick that up, as well as the wonderful code that you've given my listeners. Yeah, otn is in Nancy H15 and you can get 15% off when they check out. Thank you for that.
Speaker 2:Go to the website, use the code and it's over the next hill. That's where the letters come from. I figured that's a fun way.
Speaker 2:Yeah, check us out on our website. Rnwylife that's our domain name. Okay, at rnwylife, that's our Instagram handle. And then, as for brand, we're doing a lot of stuff in the field. That's where we're seeing tons of success. So we'll be at LA Marathon. We have a booth. Come say hi, I'm Dan, ask for me, reference the podcast. Maybe I'll get you a full-size bag for free, whatever we have on hand. Yeah, yeah, yeah, yeah. Tell your people to come say hi.
Speaker 2:I want to meet everyone and then also a lot of run clubs. So CAM is based in Chicago, I'm in Denver. I have a good relationship with Fleet Fee. I do a lot of events with Fleet Fee. Arcterics we have a good relationship, where we do a lot of runs with them, and then just local run clubs. So if you're in the areas, hit up rnwydmos. We only have three employees me, cam and our intern, lau. So I see the DMs Like I'm in them. So hit us up, say hey, what's up? I heard Dan on over the next hill. Where are you guys at? I'm in Denver, I'm in Golden, I'm in Chicago and just keep up with us. Come see us. We love meeting people, having the conversations and getting feedback. That's huge for us.
Speaker 2:We really want to serve the consumer, serve the athlete and if they need something, we want to help provide and help fuel their journey, which is our tagline. In the tagline it comes about because some people age out of their spore or they get injured and they have to do something else. And during the inception of runway I got caught with wicked plantar fasciitis and I couldn't run. I had to buy a gravel bike but I was still like a runner at heart and I wanted to get back to the pavement but I had to pick up biking. Or sometimes you age out of the spore, you get injured and you have to hit a pool, you have to become a swimmer. But basically everyone's on their own journey and we want to be there to help.
Speaker 1:Yeah, nice. No matter what that journey is, I like that no matter what that journey is.
Speaker 2:You want to get off the couch to your first 5K? You want to go from running a marathon to an ultra, transitioning to triathlons, or just go, I don't know, play, paddle or pickleball? We want to be there to help you keep doing what you love and we believe with the ingredients and the benefits of Runway Foundation, it'll literally support any active individual.
Speaker 1:Very cool. Well, thank you so much for being here, dan. I really appreciate that. I know all my listeners do, and as you continue to grow, I hope to have you back on and get some more info on your products.
Speaker 2:Yeah, yeah, I'm really happy to be here. Thank you, carla, for having me, thanks for reaching out and, who knows, maybe after we drop a couple new products, you have me back on to talk about the protein powder, the extra mile pre-run, pre-workout.
Speaker 1:I will definitely look forward to that. So have a great night. We'll talk soon. Bye-bye.
Speaker 2:Thanks, bye.
Speaker 1:Well, thanks for listening in to that episode. I hope that you enjoyed that. I hope you'll go to the show notes and get your discount and try this product Again. You can follow me on all the socials. I'm on threads, I'm on Facebook. You can hit me up at the website coffeecrewcoachingcom, and please continue to follow, rate and share the episode. You guys are really helping me to make an impact, so I really appreciate that and we'll look forward to hearing you. You'll be looking forward to hearing me, whether you like it or not, on the next episode. Have a great day.
